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Russia

People flow dynamics in Shopping Centers and retail chains

Moscow GLA 20-40 -1% 23 2017 by 22 2017

St. Petersburg GLA 40-80 -6% 23 2017 by 22 2017

Shop Mechanics

Shop Mechanics is advice, based on non-contact observation of visitor behavior directly while shopping, in real time at the moment of interaction with brands and retail environments.

  • More than 50 thousand shopping cases investigated, based on which all basic behaviors of Russian consumers are fixed.
  • Research is conducted in more than 50 shopping centers in Moscow
  • More than 15,000 interviews conducted with consumers at point of sale.
  • More than 200 stores in different chains are analyzed, followed by recommendations, and the development of solutions to improve the retail environment
  • Regular studies held in more than 20 cities of Russia
  • More than 500 thousand visitors, that make up outside retail traffic have been analyzed and counted over the last two years

Why ShopMechanics?

  • Most extensive knowledge base on visitor flows in Russia
  • We are already "inside" the largest retail chains
  • We know their needs, capabilities, and challenges
  • Hundreds of research and explanation behavior models for different consumer groups
  • Understanding of the specific behavior of the Russian consumer before and during shopping
  • Unique technology for collecting and processing large amounts of information
  • Guarantee data accuracy by comparing a variety of information sources
  • Working solutions to improve the efficiency of the retail environment and the creation of consumer amenities

Steps of Shop Mechanics behavior analytics

Shop Mechanics study locations