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Russia

People flow dynamics in Shopping Centers and retail chains

Moscow GLA 20-40 -1% 23 2017 by 22 2017

St. Petersburg GLA 40-80 -6% 23 2017 by 22 2017

Technologies

People counting system - is a hardware and software system consisting of sensors, Internet, and software. Watcom people counting technologies provide data about the number of people passing through a specific passage for a certain period of time.

Through the use of visitor data, Retailers  and Shopping Centers receive a number of indicators from which it is possible to significantly increase business profitability. Through the use of visitor data, Retailers  and Shopping Centers receive a number of indicators from which it is possible to significantly increase business profitability.

There are various technologies, cameras, and equipment for measuring visitor traffic. Watcom has been the market leader in visitor counting systems since 1999. We thoroughly test the equipment before use and offer the most accurate, functional, technological, and fault-tolerant system for counting visitors on the market.

Counting principle of Horizontal IR sensor, 2D or 3D videocounter

Why the Watcom counting system?

By choosing Watcom as a supplier you will join the elite club in which you will receive quality support in the decision to increase the effectiveness of your business.

  • Leader and expert

    in traffic and visitor behavior. We just focus on intelligence in visitor flow and behavior, which helps us to always be a few steps ahead and to maintain our leading market position.

  • High-tech exclusive

    counting equipment. 2D and 3D solutions that are recognized as №1 video counting system in the world for counting quality, as evidenced by the repeated test trials, the positive feedback from customers, as well as the amount of installed equipment (more than 15 000 units in Russia during the last 2 years).

  • Smooth business processes

    for projects of any complexity. With years of project experience, all business processes are clearly defined and organized to simultaneously oversee a number of major projects.

  • Timely, quality service

    our representatives are regularly being certified in the installation and maintenance of Watcom equipment. Company has a quality control department. According to the survey conducted in 2014, 98% of respondents would recommend Watcom as a service provider (the share increased by 8% compared with 2013 year).

  • Cost of the equipment does not depend on the object location

    due to wide representation in the regions as well as an extensive dealer network.

  • Short installation time

    with 5 branches and 48 service offices in major cities of Russia, Ukraine, and Kazakhstan.

  • Range of innovative and unique products

    (Shopping Index, Sales Collection System, Data Management, Shopster Analytics, Smart Shopping Centre, Shop Mechanics).

  • The only bank in Russia for visitor data

    (Shopping Index) allows our customers to compare their visitor dynamics with the market.