People counters, counting visitors, antishoplifting systems, WATCOM

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: Experts guess: what to do during the crisis and when it is over?; «Moye delo. Magazin (My business. Store.)», March 2009; Successful new year sales inspired retailers and suppliers but in January and February it became clear that Demand on food products extremely decreases especially on bonus and delivered products that became significantly more expensive because of exchange rate. Participants of the market shared with us their plans on 2009 and forecasts about the time when the situation start stabilizing.

: Results and forecasts: speed of reaction; «MALL» # 1 / 55, February 2009; Managers of the largest shopping chains (Finn Flare, Belpostel, Sportmaster, Savage, etc.) and those who are lobbing their interests in nonsimple world of Russian trade real estate (companies Knight Frank, GWA Sawyer, Magazin Magazinov, etc.) tell about the year results and development plans. Also the General director of the Company «WATCOM» — Skorokhodov Roman Evgenievich reported about the results and forecasts for 2009.

: Visitors love the account; Magazine "The Real estate for business" №3, on November, 05th, 2008; The person, who has come into shop, can become a buyer. And can and remain the idle observer, with bored examining the show-windows.
Probably, the seller - easier has not reached it the adviser who has appeared «in great demand» in the overflowed hall. How many such « buyers» can one shop in a network miss? Two, five, ten? Today, when credits for opening new branches, to put it mildly, are not so accessible, especially sharply there is a question on increase of efficiency of that already openly and works. Being based on the data about attendance of a trading complex, it is possible to operate competently it and to accept the necessary business decisions. About advantages and benefits that such data can give to the developer and retailer, we talk with Roman Skorokhodov, the general director of the Company WATCOM, the founder and the leader of the market of systems of calculation of visitors.

: How to Work on Attendance Rate Data. Interview with WATCOM’s Press Service published in Display Russia Magazine; "Display Russia"# 14, May-June, 2007; Just a few years ago visitors of store were not counted at all, or it was only cash checks that were counted. This situation has undergone changes. The retail sector is rapidly growing, plenty of new stores and shopping malls are emerging. One should remark that proper development of any POS is impossible without competent management, which, in its part, is hardly realizable if a POS manager has insufficient statistic data. It is people counting systems that provides such data.

: Anatomy of a Building: They Shall Count you as Well; Vedomosti, № 129 (1656), July 17, 2006; The market of shopping real estate is rapidly growing. More and more often owners and managers of stores face the problem how to manage business processes with maximal efficiency. Searching customers’ flows has become an urgent and – at the same time – an acute theme. Owners of buildings are counting on people counting systems that can help them manage their businesses correctly. They are ready to invest plenty of money in such systems.

: Professionals Choose; Mall, № 1 (25), 2006; The Shopping Centers Awards organized by the Russian Council of Shopping Centers (КСЫС) has already become a traditional event. The 2005 Solemn Ceremony of awarding the best establishments of shopping real estate has become the third yearly ceremony. The shopping malls that won in their nominations are: MEGA-Khimki (Moscow region), Mega-komplex Moskovsky (Samara), Pak house (Ekaterinburg), and Kontinent (Novokuznetsk). Druzhba (Moscow) and Respublika (Nizhny Novgorod) are among those that won in special nominations.

: Point of Countdown; Shoes report, № 25, 2005; Owners of stores that sell footwear are more and more often getting interested not only in the very fact that visitors have come on their sites, but also in their behavior – how much time they have spent inside, what departments they have visited, what showcases they approached, and if they have left the store after buying something or not. Until recent times, all that could be possible to find out only by watching customers’ behavior with your own eyes. Nowadays, people counters have emerged. They monitor people flows automatically, thus making store owners’ lives easier.

: Arithmetic of Customers’ Flows; Oborudovanie, November 11, 2005; Information is the most precious thing in business. To analyze attendance rates of their stores and to market them properly, retailers are using people counters more and more often.

: It Is Time that You Count the Flows; Commercial Property, № 11 (27), November 2005; All the main competitive advantages of a shopping mall are considered already at the stage what its concept is only being developed. But the efficiency of theoretically grounded principle of its operation can be defined only when it opens. At that, the attendance rate of a mall becomes the main rate to display the level of its operating efficiency – as well as the way how people flows are distributed inside it.

: All to be Counted!; Svoy Biznes, September 2005; CountMax is an electronic equipment that allows its users to have constant distinct knowledge of how many visitors there were inside your store at a definite hour, day, week, month. It can help you analyze what time and date could be optimal for you to organize an advertising or a marketing event, as well as evaluate its efficiency after it has been held.

: Big Brother Greets You; Kompania Daily, May 31, 2005; How deeply does the location of a shopping mall influence its attendance rate? How are people flows distributed inside it? How does the number of anchor renters tell on its attendance rate in practice? Each manager of a shopping mall has asked such questions to him- or herself at least once. People of the WATCOM and G2 Companies consider that people counting systems can give answers for these questions.

: Technologies under Development; Upravlenie Magazinom, № 9, December 2004; We have already written how to use automated people counting systems in our last issue. As far as we could find out, their capabilities are rapidly developing. What new know-hows their manufacturers could offer, has been revealed in our interview with MR. Roman Skorokhodov, Director of the WATCOM Ltd.

: Time to count Chicken; Upravlenie Magazinom, № 8, November 2004; While forming the strategy to develop a modern store, one cannot but analyze a lot of important factors that lead to business success. Monitoring the number of visitors and analyzing the attendance statistics is one of them. Forming the strategy to develop a modern store requires that one certainly must consider a lot of important factors that lead to success in business. Monitoring customers’ number and analyzing the statistics of attendances is one of them. If you have a small boutique, you could still count all your visitors manually; but manual counting becomes practically impossible to perform if you have a large store – to say nothing of a supermarket!

: "I’ve just been counted, too…"; Mall, July 03, 2004; As market competition is growing, every retailer seeks for such a solution to organize their business that could help them get a competitive advantage. More and more often retailers use different marketing tools that help them solve this acute problem.

: People Counting Systems are a New Way to Success; Modny Magazin, № 8 (10), August 2003; It is no secret that marketing more and more coming in close touch with management functions is one of the most important factors to provide successful operation of a store. To survive in growing competition, one has to get more and more versatile information and to process it with the most modern methods and tools.

: People Counting Systems; Torgovoe Oborudovanie v Rossii, № 52, March 2003; Marketing is becoming an actively used tool of Russian trade. One cannot deny that most of the new things of this area comes to our country from the West. People counting systems emerged in the West a few years ago, and their popularity is rapidly growing there. Organizations with people counters installed significantly improved their rates of commodity turnover and profitability. Nowadays neither owners of shopping real estate, nor marketing specialists doubt in advisability of such systems.

: Shopping Malls have Counted their Visitors; Commercial Real Estate; Any manager knows that information received in time is one of the foundations of successful planning. As for shopping malls, the information about quantity of visitors becomes one of such foundations. Grounding on such data, one can estimate the efficiency of marketing strategy, optimize the work of the mall personnel.